The emergence of the Corona pandemic has left many in limbo trying to find new and innovative ways to do business. The world around us is changing at a very fast pace and it’s times like these where we have to either adapt or run the very real risk of becoming redundant.
The start of lockdown presented some real challenges for the real estate sector in particular. It meant we can no longer do viewings, it also meant that our ability to interact with our clients was ripped away. We had to quickly figure out ways to still do business within the restrictions placed on us.
Hamptons Realty Group had already been looking at ways to implement a more digital approach, but it was only at the point of lockdown that we understood the value of what we have been dreaming about.
Within the first week of lockdown we had already implemented digital documents that could be signed through a web user interface without clients having to print or scan documents. The result of this meant that we could still do listings, take on new rentals, and sign Offers to Purchase without jeopardizing the safety of our clients and our beloved agents.
In the weeks to follow we found that our business had begun increasing to a point that we were less concerned about the lockdown, because its effects on us were now isolated to getting deals to lodge. It didn’t take away the real impact that the lockdown had on us, but it gave us a glimmer of hope. It was at that moment that we took the decision to take the bull by the horns and adapt to these ever-changing times and go fully digital with all our documents. This meant throwing out the chunky printer that ran up monthly costs and really committing to a change. If we were going to change then we wanted it to be reflected in everything we did, not just in our approach but in our identity as well, and so our story begins…